The prime market in Edinburgh and East Lothian is not complicated.
It just requires the right person.
A sale at prime level leaves no room for error
Selling
What makes the difference?
Every instruction is handled personally by Mark – a consultant with three decades at the prime end of the market in Edinburgh and East Lothian. He built Coulters into one of Scotland’s most recognised property businesses. He launched Ellisons in 2020 because he wanted to do things properly.
That means fewer clients. More attention. Better outcomes.
It means knowing which buyers are active before a property launches. Knowing when to go to market and when to stay off it. Knowing how to hold a deal together when others would let it fall.
I turn down instructions I can’t serve. It’s a short list, but it’s important.
Every property gets an appraisal. Every strategy is built around that property – its position in the market, the right timing, and the buyer most likely to pay its worth.
How I approach a sale.
Appraisal first.
I will tell you what your property is worth, what the market is doing, and whether now is the right time to sell.
If it isn’t, I’ll say so.
Positioning before launch.
I identify the right buyer profile, prepare the property, and decide with you whether to go on-market, off-market, or a combination of both.
The launch strategy comes before the launch.
Buyer vetting as standard.
At the prime end of the market, who views your home matters.
Every viewing is screened. Every buyer is qualified.
The goal is offers, not footfall.
Negotiation that holds.
I handle every negotiation.
Thirty years of reading buyers, managing expectations, and knowing when to push and when to hold.
A consultant at the table, not a junior with a script.
Managed to conclusion.
Most deals that fall apart do so between offer and conclusion.
I stay involved through every stage – troubleshooting, communicating, and keeping the transaction on track.
Off-market sales.
A significant number of Ellisons transactions never appear online.
Some sellers want complete privacy.
Some properties suit a targeted approach – six qualified buyers approached directly, rather than thousands of unqualified ones publicly.
I advise on the route that fits the property, not the one that’s easiest.
I know the right buyers.
Active, financially ready, and looking in Edinburgh and East Lothian.
Discretion is a priority.
Bruce Hydes, Woodhall Millbrae testimonial
“Accountability, responsiveness, drive and determination. I am genuinely happy with the outcome and would recommend Mark’s unique personal approach.”
